Upward

The future was promised to have flying cars and dazzling cityscapes that mimic nature. Instead, problems as old as time continue to shape — and obstruct — the progress of society.

Taxes is one such problem. It is like a cavity we want to avoid touching. We ensure to keep our money in check, only to panic last minute about things we don’t fully understand. Even people who work in taxes have a hard time providing the full picture.

Upward was built with a vision that finally unravels this tangle of tax questions and roadblocks. They envision a future where any person is empowered to be a multi-faceted, multi-earner.

My good buds at Rescue Vessel invited me to help shape the brand strategy for this exciting startup. 

 

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PROJECTS

MixpanelImagining an exciting future for analytics

UpwardBrand Identity

RobinhoodBrand Evolution

San Francisco SymphonyClassical Music. Contemporary Art.

ClubhouseBrand strategy, writing guidelines, and tone of voice.

CreativeMorningsShaping voice and building content systems for the world's largest in-person creative community.

The SeaportGiving a voice to NYC's historic neighborhood.

CraneTo weave words is to sew worlds.

MatchRe-emerging in the universe they created.

COLLINS IDEASEditorial publication for a globally renown strategy and design company.

The altMBAHelping build the first cohort-based course, shaping culture, community building, and headshots

Connect the DotsStrategies and meditations on self-education.

The ObserversAn online publication featuring visionaries in photography and the photo books that inspire their work.