Building an editorial publication for a globally renowned strategy and design agency. To create context, not content.



I had the unique opportunity to join COLLINS to shape and build an editorial publication. From end-to-end, I devised the editorial strategy, unlocked stories, wrote and edited, and worked cross-functionally with leadership, designers, and Oak Studios. 

We shipped in July 2020 and published over 25 stories by December, maintaining an average 5-minute read-time. IDEAS exists to provide context, not content, into how we build new futures using creativity, strategy, and design. 

In 2020, AdAge awarded us Design Agency of the Year for our work with Twitch and for IDEAS.

Additional contributions:

Brand strategy

Case study writing (Twitch, Equinox Hotels, Robinhood, Crane, Match, San Francsico Symphony)

Grew newsletter by 40%

Doubled followership on all social channels

Project preparation
and launch

Organized events
(Richard Danne; David Whyte)


Shoutout to the team: Karin Soukup, Ben Crick, Michael Taylor, Zuzanna Rogatty, Sanuk Kim, Yeun Kim, Mackenzie Pringle, Bryan Chu, Diego Segura, Michael Di Leo, and Brian Collins.


Why would an agency invest in this?

Read a 360-degree case study into 1) why brands are investing in editorial and 2) how I built it for COLLINS.


ClubhouseBrand strategy, writing guidelines, and tone of voice.

Giving a voice to NYC's historic neighborhood.

CraneTo weave words is to sew worlds.

MatchRe-emerging in the universe they created.

COLLINS IDEASEditorial publication for a globally renown strategy and design company.

The altMBATeam Headshots

Connect the DotsStrategies and meditations on self-education.

The ObserversAn online publication featuring visionaries in photography and the photo books that inspire their work.

CreativeMorningsShaping voice and building content systems for the world's largest in-person creative community.