CreativeMornings
Newsletter Strategy

The Weekly Highlights curates an inspiring talk, cool job opportunities, and thoughtfully handpicked links from the vast expanse of the internet.

I created and curated this newsletter for 250,000 creatives every week, yielding over 20,000 link clicks and an average 25% open rate.

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- 200% newsletter growth in one year

- 25% list average open rate

- 10% open rate improvement

- 250,000 subscribers

- 20 million total readers

Examples here and here.

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Summary

Own Your Content was a global campaign that I shipped at CreativeMornings, in partnership with WordPress.com.

I managed and executed an interview series with 9 creative leaders like Maria Popova, founder of BrainPickings, Grace Bonney, founder of Design*Sponge, John Maeda, Global Head of Design at Automattic, Inc., on what it means to own your content, platform, and the future of your work.

Roles:

- Art direction

- Copywriting

- Research

- Interviewing guests

- Editing interviews

- Creating digital sharing assets

- Strategy and iteration

- Managing editorial flow

- Internal documentation

- Client renewed yearly partnership contract


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The altMBA is an intensive, 4-week online workshop designed by Seth Godin for high-performing individuals who want to level up and lead.

I helped launch the program in 2015 as an inaugural coach and then continued coaching and building the alumni community. I helped define and grow the program’s coaching culture, and iterated upon the student experience.

Roles:

- Inaugural coach

- Senior coach

- Community manager

- Event and portrait photography

- Internal documentation for coaches

- Coached over 300 students around the world

- Grew the Twitter from 1k to 12k in one year

- Managed the internal community newsletter

- Grew quarterly in-person meetups from 9 cities to over 25 in a year


The Observers—an online publication featuring visionaries in photography on the photo books that inspire their work.

Metrics:

- In our opening three months, we attracted 35k unique visitors, 60k pageviews, and 1200 newsletter subscribers without Twitter, Facebook, or ads.

- 110 subscribers pre-launch

- 1000% newsletter growth in one year

- 45% open rate, 12% click rate

- 1,200 total newsletter subscribers

- Two seasons, 64 guests

- 400+ books recommended

Roles:

- Overall strategy

- Content management

- Editorial planning

- Art direction

- Editing interviews

- Managing team comms

- Managing the newsletter

- Internal documentation

- Building community

Illustrations by Jeffrey Phillips


+Acumen Website Redesign, Content Strategy, Newsletter Strategy, and Copywriting

I helped +Acumen launch their new website, did their copywriting for the homepage, and devised new forward-thinking strategies for their newsletter and blog content.