Tone of Voice
Seth Godin's the altMBA
Lara Jade Inc.
Don't grow your garden in someone else's yard.
Owning your platform and how you tell stories is the smartest bet on your future.
More and more companies are investing in publications and newsletters because they are an extension of the brand. Building an audience is a smart investment.
Stop shuffling your work against volatile business models and algorithms that you can't control. Grow your own garden.
The future is in connecting the dots between brand, product, editorial, and community.